Ads 468x60px

Showing posts with label Social Sharing. Show all posts
Showing posts with label Social Sharing. Show all posts

Sunday, 1 September 2013

Make Money in Internet Marketing - 3 Tips to Quick Success on the Internet

Internet marketing has quickly come one of the most talked about aspects when it comes to making money online. Internet marketing is many different things to many different people, but to me it is about making some serious cash and helping people in the process! What do you need to do to make money in internet marketing? Success on the internet does not always come easy, in fact most of the time you are going to have to work hard in order to achieve your goals.

Here are 3 quick tips to help you accomplish your goals:

1. Success on the internet starts with the right mindset. I know many people may be rolling there eyes reading this, but it seriously does matter how you view things. From the beginning you must believe that you have the dedication to succeed, because if you do not think you can do it then that it a huge mental barrier to overcome.

2. To make money in internet marketing you are going to need a plan of action. My personal suggestion is affiliate marketing or product creation. Affiliate marketing takes less work than product creation, but you can probably make more money in a shorter amount of time by creating your own products.

3. You must get people to visit your website. This is known as traffic generation and is one of the most overlooked aspects of internet marketing. If people do not see your product or service then how are you going to make any money. Focus on traffic and success will follow.

This is how the guru's do it, and I know for a fact that it works!






Article Source: http://EzineArticles.com/1950960

Friday, 30 August 2013

Five Most Effective Internet Marketing Tools

Like any industry, Internet Marketing has its own special
marketing tools and methods. Many of these marketing tools
may already be familiar to you: autoresponders, SEO software,
link-building systems, content management programs,
affiliate software... and the list goes on.

However, Internet Marketing has other more effective,
non-traditional marketing tools every marketer should
know about if they want to reach their full potential as
online marketers. Some of these marketing tools come cleverly
disguised or camouflaged, with many surfers or customers
completely unaware that they're receiving a sales-pitch.
Yet, these innocent and simple sales techniques are some
of the most effective marketing tools on the web.

For anyone involved in Internet Marketing or for anyone
wishing to become involved, a quick rundown of these
marketing tools may prove helpful. Here's a brief list
and a few pointers on how to effectively use these
marketing tools.

1. Domain Name

Lets start at the very beginning. Your domain name should be
considered your first Internet marketing tool. Pick it right
and your domain name can also be your most effective marketing
tool. Get it wrong and it may spell game over.

Most marketers agree you should pick a short memorable
keyword-related domain name. For example, http://www.hotels.com,
it's easy to remember/spell and it tells you exactly what
the site is about. Picking a domain directly related to the
keyword or keywords of your site will help greatly in obtaining
a high ranking for your site with the search engines. Not to
mention, it will be a great marketing and promotional tool,
telling your potential customers exactly what your site is
promoting and displaying.

On the other hand, some marketers suggest you opt for a short
jazzy name that can be easily remembered by your visitors.
Ebay, Google, Napster, Yahoo... regardless of which route you
take, make sure you examine all the marketing potential before
you pick your domain name. The right domain name can be one
of your most effective marketing tools on the world wide web.

Many experts also suggest you only set up a dedicated server
for your domain or domains. A dedicated server only carries
one domain. Most hosting companies (for economic reasons)
often share hosting servers, i.e. your domain is co-hosted
with hundreds of other domains on the same server. Since you
will be using the same IP address this may have dire consequences
if one of the domains is accused of spamming or some other
unscrupulous behavior. Even if you can't afford a dedicated
server, it would be wise (for SEO purposes) to have a separate
IP address for each domain you own. Most hosting companies
provide this service for a small fee.

2. Keywords

Keywords, what surfers type into search engines to find what
they're looking for, are the real building blocks of the web.
They are the single most important element in any online
marketing venture. Pick the right keywords and you're in
business, pick the wrong keywords and again, it's game over.

Therefore, you must have special keyword software or use some
online sites or services to help you pick the right keywords.
Many top marketers use WordTracker.com, GoodKeywords.com,
or the new Keyword Elite by Brad Callen. A superior keyword
research product will supply valuable information: number
of searches made each month, amount of competition and the
top sites targeting your keywords.

Remember, you must target the right keywords with your site
or online marketing. Targeted keywords draw targeted traffic
(customers) to your sites or products. The right keyword software
or program will have a direct correlation to the success
or failure of your online marketing efforts. So choose wisely!

3. Articles

Many marketers believe in and rely upon purely organic SEO
techniques for marketing their sites. One simple method of
organic SEO is writing and submitting keyword related
articles around the topic of your website with links back
to your site. As other sites display your articles you gain
valuable one-way links back to your site. Search engines then
follow all of these links and rank your site highly for the
keywords in these articles. For this reason the modest article
may prove to be the single most important marketing tool you
have in your arsenal.

As your site becomes highly ranked for these keywords, other
sites will want to link to your site in order to become
optimized for those same keywords... article keyword marketing
is one of the most effective Internet marketing tools at your
disposal. Used properly if can position your site in the search
engines and bring in all that highly prized targeted traffic.

Keep in mind, many Internet marketers have side-stepped the
whole SEO optimization process by going directly to search
engines and buying their traffic with PPC pay-per-click
advertising. Overture and Google AdWords program are good
examples of this method. Marketers bid on clicks to their
site's keywords and bring in targeted customers. In
knowledgeable hands, PPC marketing is an extremely
effective and lucrative marketing tool.

4. Lists

The backbone of any Internet marketing system is the list.
It is another marketing tool you can't do without. The list
is simply a large database of contacts, people who have
given you permission to email or contact them. These are
subscribers who have opted-in to your ezine or newsletter.
Most successful marketers keep countless different databases
for each product or topic they're targeting with their marketing.

Ezines or newsletters are vital Internet Marketing tools that
no online business should ignore. It is essential you keep in
contact/touch with your past and future customers. You must
build an ongoing relationship and connection with your customers.

Besides your ezine or newsletter, many marketers also set up
lists of affiliates to help promote and sell their products.
Never underestimate the power of an affiliate system as an
effective marketing tool. It is the stuff Empires are made of!
Once a marketer has acquired a large list of loyal contacts
or affiliates -- the flood waters open up. Opportunities for
JVs or Joint Ventures with other online marketers make for
serious cash flow.

5. Blogs And RSS Feeds

Blogging and RSS feeds have become essential marketing
tools for savvy online marketers. Online journals or blogs
are all the rage, especially in the marketing field. These
blogging systems such as WordPress are great content
management tools that will quickly build a content-rich
site, pulling in targeted traffic from the search engines.

Search engines are enamored with blogs and RSS feeds mainly
because blogs provide fresh content, the main lifeblood
of every good search engine. For this reason no site should be
without a blog and RSS feed, it will keep your content
regularly visited and indexed by the search engines. In
addition, all that information and content is a perfect tool
for drawing potential customers to your products and services.

Along with your domains, lists, keywords, and articles --
blogs are effective marketing tools that will play an
important role in the success of your online marketing.
In the right hands, these Internet marketing tools can
work magic on any company's bottom line. They are some
of Internet Marketing's most effective tools.

You don't have to think outside of the box, you just have
to know what makes up the box!






Article Source: http://EzineArticles.com/189239

Tuesday, 20 August 2013

25 Clever Ways to Grow Your Email Marketing List

It's a sad fact, but your email marketing database degrades by about 25% every year. Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites.

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. If you're not working on growing your email list already (or you've run out of creative ideas to do so), here are 25 simple ways to build up that email list.

25 Ways to Grow Your Email Marketing List

1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed -- and if you want them to forward it to their friends, family, and colleagues that aren't already on your email list.

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

3) Host an online webinar and collect email addresses at registration.

4) Create a free, online tool or resource and have users sign up with their email address. For example, HubSpot has created plenty of free tools to use for prospect and lead generation -- most recently Marketing Grader.

5) Add a QR code to your print marketing collateral that people can scan to opt in to your email database.

6) Promote an online contest like a free giveaway, and have entrants sign up or submit with their email address.

7) Add an email signup call-to-action as a custom tab on your Facebook page. If you're not sure how, we've written a blog post on the subject! Then feature that tab in the Views and Apps section of your new Facebook page design.

8) Run a promotion on a partner or affiliate website to collect email addresses from a fresh source.

9) Collect email addresses at offline events like trade shows, and import them into your database. Be sure to send these contacts a welcome email that confirms their opt-in to your list.

10) Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an "Email to a Friend" button so their networks, friends, and colleagues can sign up for your list. Include a "Subscribe" link at the bottom of your emails so those receiving the forwarded emails can easily opt-in, too.

11) Create a Google AdWords email capture ad (Note: This feature is still an AdWords experiment but is being implemented by a handful of companies), or simply leverage paid search ads to link to a landing page with and email sign-up.

12) Create multiple email subscriptions types that you use to send more targeted content to specific segments of your marketing personas. Your audience may not want to be in one, general campaign, but they prefer to be in a campaign that's targeted to their specific interests. If you create multiple, targeted subscription types, you'll increase the likelihood of visitors subscribing to one of them.

13) When creating content for guest blogging opportunities, include a call-to-action and link for readers to subscribe to your site's blog or email database in your author byline.

14) Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an offer like an ebook or a free resource to your followers that requires an email address to redeem.

15) Use your Facebook business page to promote an offer that requires an email address submission. In addition to creating a tab dedicated to email sign up, promote offers in your timeline and encourage your leads to share and like your offers on Facebook by adding a social sharing button on your landing pages and thank-you pages.

16) Target offers redeemable using an email address on your LinkedIn Company Page or in appropriate and relevant LinkedIn groups, or recommend an offer as the answer to someone's question in LinkedIn Answers.

17) Promote offers and email signup through your Google+ business page by making use of your Google+ updates and your Google+ about section.

18) Use Pinterest to promote offers that require email signup. HubSpot, for example, created a HubSpot Pinterest page, and by pinning the covers of our useful, information-rich, marketing ebooks, we've been able to generate new leads and grow our email list.

19) Leverage your company's YouTube channel. Add calls-to-action and URLs at the end of the videos you upload to encourage people to subscribe to your list, and include links to relevant landing pages in your videos' text descriptions.

20) Promote an ebook or relevant offer through an affiliate or partner email newsletter that targets a new but appropriate audience. This will give you access to a fresh subscriber base.

21) Encourage prospects in a traditional marketing campaign, like direct mail, to opt in to receive email communications instead. Include a URL to an online signup, and allow readers to opt out of direct mail. You'll even save some trees in the process!

22) Host your own offline, in-person events like meetups, conferences, hackathons, educational panels, etc., and collect registrations online using email addresses.

23) Link to offers that capture email signups throughout your website. Don't make people dig around your site to stumble across subscription options. Keep your offers up front, and include calls-to-action on just about every page of your website. Key places to consider are your website's homepage, the main page of your blog, your 'About Us' page, and your 'Contact Us' page.

24) Reinvigorate a stale email list with an opt-in campaign. Do you have an older list that you think is mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in and promising to remove all contacts who don't respond.

25) Host a co-marketing webinar with a partner, and ask them to promote the registration to their audience.

These are all examples of things you can start doing today to increase your business' email database. Many of them are not complicated or difficult to implement. The key is to attack email list-building from as many angles as possible. As you grow your email list with fresh, opt-in contacts, you'll be able to nurture them with middle-of-the-funnel offers that allow you to convert early-stage leads into sales-ready leads.


What other creative ways to grow your email list did we miss? Share your ideas in the comments. White-hat tactics only, please! ;-)